Facebook Is No Place To Sell A Quality Cruise – Other Cruise News: A Spate of Mid-Life Refits – From the Latest Carnival Quarterly Report

          THE CRUISE EXAMINER at Cybercruises.com

          by Kevin Griffin

     The Cruise Examiner for 12th March 2012

Rhapsody of the Seas at Sydney, now at Sembawang Shipyard for her mid-life refit (Wikipedia photo by Saberwyn)

With Facebook to go to market this spring and having just arranged $8 billion in financing, we have a look at how it applies to cruising. Many cruise lines have opened Facebook pages, so we examine the results of a recent Amadeus/CLIA study of social media in the world of cruising. We also have a look at something that is keeping a lot of shipyards busy these days, the latest trend in mid-life refits for cruise ships that were built in the 1990s and early 2000s. And on Friday, Carnival Corp & PLC released its latest quarterly results. While this was the period that included the loss of the Costa Concordia, its biggest expense was a $173 million write-down against goodwill for its Spanish brand Iberocruceros (which is run by Costa).

THIS WEEK’S STORY                                          (See previous columns)

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About thecruisepeople
Specialists in sea travel - ultra-luxury cruising, freighter travel, small ships and expedition voyages.

3 Responses to Facebook Is No Place To Sell A Quality Cruise – Other Cruise News: A Spate of Mid-Life Refits – From the Latest Carnival Quarterly Report

  1. dropanchor says:

    After just reading your article relating to Facebook and cruise lines it may be worth pointing out that Princess with the low number of only 260,000 ( with I think 9 million Captain Circle Members !!!! ) , it may well be partly because of the travellers demographics as mentioned with Carnival and Disney relating to the “younger set” and their Facebook use, however, a point that has not been mentioned is that if you wish to join “Princess Facebook” you authorise the principle to monitor your computer searches and visits to other sites.
    As a regular cruiser with Princess I refused to go “join” their Facebook page and on a recent cruise it became clear that in a small “group” from another blog ( Cruise Critics) that 6 out of the 7 couples felt that it was an invasion of privacy and therefore while supporters of Princess chose not to join Princess Facebook

  2. Another interesting comment from Neal Berk at Cruise Line Fans: “You should add that, if I remember correctly, Carnival, RCL, and Princess all forced users to ‘like’ their cruise lines to become eligible for drawings for free cruises.”

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