New Media: The Big (And Little) Cruise Lines – SeaDream Wins the YouTube Competition – But Do YouTube Viewings Generate Bookings?

.
With nearly all cruise lines now having their own YouTube accounts, it is worth looking at the number of views each has attracted in its initial efforts, from mid seven digits down to low four digits, as at mid-day February 14, 2013:-

Princess Cruises (5,481,289)
Royal Caribbean International (4,287,689)
Carnival Cruise Lines (2,745,277)
Norwegian Cruise Line (2,064,530)
P&O Cruises (1,548,271)
Cunard Line (1,480,265)
Holland America Line (1,140,017)

MSC Cruises (740,467)
Celebrity Cruises (638,858)
Azamara Club Cruises (313,628)
Costa Cruises (276,417)
SeaDream Yacht Club (233,115)
Silversea Cruises (166,966)
Oceania Cruises (111,591)

Voyages of Discovery (93,588)
Regent Seven Seas Cruises (64,577)
Seabourn (55,563)
Paul Gauguin Cruises (54,632)
Fred Olsen Cruise Lines (39,624)
Swan Hellenic Cruises (28,111)
Louis Cruises (27,236)
Crystal Cruises (15,532)

Voyages to Antiquity (1,380)

Aside from the big numbers up top, the most notable of all these entries is SeaDream Yacht Club, which is punching way above its weight with over 1,000 views for every berth it has in its two-ship fleet. Compare this with only 7.5 views for every lower berth on Crystal and you will see what we mean.

But do YouTube viewings generate bookings? The question is probably of the same relevance today as asking if colour magazine advertisements generated business in their time (which is now largely past). Where Twitter and Facebook are probably not very productive, Blogs and YouTube videos are capable of conveying some of the actual experience of these products. Many of these videos can be found on our Cruise Lines Video Links Page.

Then if you want to know more about the art of cruising call The Cruise People Ltd in London on 020 7723 2450 or e-mail cruise@cruisepeople.co.uk. In North America call 1 800 961-5536 or e-mail cruise@thecruisepeople.ca

Advertisements

About thecruisepeople
Specialists in sea travel - ultra-luxury cruising, freighter travel, small ships and expedition voyages.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: