Twenty-Five Years Of Cruise Line Branding – Genting’s World – Royal Caribbean Sells 51% Of Pullmantur – Two Orders For Vard

The Cruise Examiner for 16th May 2016

HAL the new

Holland America cleaned up its logo, changed its fonts and updated its tagline

This week we have a look at cruise line brands. Brands are supposed to differentiate products but with so many multiple and sub-brands these days, we wonder if they also serve to confuse. The branding of cruise lines did not really start in earnest until Carnival and Royal Caribbean started acquiring other cruise lines but has nevertheless been rampant now for a quarter century. Meanwhile, Genting Hong Kong last week confirmed an order for two 5,000-berth “Global” class ships (below) for Star Cruises in addition to its orders for Crystal Cruises and Dream Cruises, with the latter set to accept its first ship later this year. In a counter-move to the many acquisitions of recent years, Royal Caribbean last week announced that it was divesting itself of 51% of Pullmantur Cruises in Spain, but remaining as owner of its ships. And Fincantieri’s Italian subsidiary Vard announced orders for two more expedition ships from unidentified owners.

Star Cruises newbuildings

Star Cruises’ 5,000-berth “Global” class ships will echo NCL’s original side-by-side funnel arrangements

FOR THIS WEEK’S STORY                                                                                                          (See previous columns)

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About thecruisepeople
Specialists in sea travel - ultra-luxury cruising, freighter travel, small ships and expedition voyages.

One Response to Twenty-Five Years Of Cruise Line Branding – Genting’s World – Royal Caribbean Sells 51% Of Pullmantur – Two Orders For Vard

  1. Pingback: Philadelphia and Charleston to New Zealand and Australia Container Ship Passenger Service Via Panama – Round Voyage 70 Days | The Cruise People Ltd

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