Carnival’s Big Advertising Deal – Queen Mary 2 Begins Blohm & Voss Refit – New Orders For Royal Caribbean And Celebrity

The Cruise Examiner for 30th May 2016

Carinthia Lounge QM2

Artist’s impression of the new Carinthia Lounge that will replace the present Winter Garden on Cunard Line’s Queen Mary 2

Last week, Carnival Corp & plc announced that it had awarded a major advertising contract to PHD to act as its international media agency of record for the seven of the ten brands that comprise its Anglo-American English-speaking market. The brands that are not included are AIDA Cruises and Costa Cruises, which work in different language markets in Europe, and P&O Cruises Australia, which is based in a different geographical market. Meanwhile, Cunard Line’s Queen Mary 2 arrived at the Blohm & Voss shipyard in Hamburg for a 25-day refit that will see new cabins and facilities added. Among the changes is the new ocean liner-style Carinthia Lounge, named after one of the first Cunard ships to offer World Cruises and a regular in the 1930s on the New York-Nassau run. And Royal Caribbean has ordered another “Oasis” class ship as well as two more “Edge” class ships for its Celebrity Cruises brand.

FOR THIS WEEK’S STORY                                                                                                          (See previous columns)

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About thecruisepeople
Specialists in sea travel - ultra-luxury cruising, freighter travel, small ships and expedition voyages.

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