Carnival’s Big Advertising Deal – Queen Mary 2 Begins Blohm & Voss Refit – New Orders For Royal Caribbean And Celebrity
30/05/2016 Leave a comment
The Cruise Examiner for 30th May 2016
Last week, Carnival Corp & plc announced that it had awarded a major advertising contract to PHD to act as its international media agency of record for the seven of the ten brands that comprise its Anglo-American English-speaking market. The brands that are not included are AIDA Cruises and Costa Cruises, which work in different language markets in Europe, and P&O Cruises Australia, which is based in a different geographical market. Meanwhile, Cunard Line’s Queen Mary 2 arrived at the Blohm & Voss shipyard in Hamburg for a 25-day refit that will see new cabins and facilities added. Among the changes is the new ocean liner-style Carinthia Lounge, named after one of the first Cunard ships to offer World Cruises and a regular in the 1930s on the New York-Nassau run. And Royal Caribbean has ordered another “Oasis” class ship as well as two more “Edge” class ships for its Celebrity Cruises brand.